Browsing: AAAN

The two recipients of the full scholarship, Nkedilim Monye, Account Planner, Imaginarium Marketing Communications and Sheriff Akinpelu, Founder of Strategy, Trybe, are poised to access postgraduate education at the Henley Business School valued at $7000 each while Joy Akemo Daniel of Agile Communications Ltd, Nabila Abdulmajeed of Imaginarium Marketing Communications and Abiona Elizabeth of Care by Zest will receive a 50% scholarship. 

The schedule of the three-day virtual training course, in partnership with the prestigious Henley Business School, was released via a statement jointly signed by Messrs. Jenkins Alumona, AAAN Vice President/ Chairman, AdCademy Committee; and Olasunkanmi Atolagbe, acting AdCademy Director.

What informed the introduction of the AdCademy?
The idea of the Adcademy is a dream that’s about two decades in the making. If I am not mistaken, the idea was first mooted when Dr. Biodun Shobanjo was President of the AAAN. Even though I was just a junior creative then, I imagined that at the core of the idea was the imperative to broaden the talent pipeline of the industry and the need to also upskill existing talent pool of member agencies. That vision hasn’t changed even today. Rather, it has taken a much more urgent dimension because of the seismic shift caused by technology. This has totally disrupted many industries including ours. Thus, we have no choice than to launch the academy as part of our mid to long-term survival strategy.