A book endorsed and with a written foreword by incarcerated former National Security Adviser, Sambo Dasuki: “Boko Haram Media War: An Encounter with the Spymaster,” has bagged the SABRE African Award on Issue and Crisis Management.
The book, authored by a crisis communicator, Yushau Abdulhameed Shuaib, centred mostly on crisis communication strategies and counter narrative campaigns against Boko Haram propaganda between 2013 and 2017.
The SABRE Africa Award, which is the highest honour for Public Relations practice in the continent and endorsed by African Public Relations Association, recognised the book for providing insights into the Counter-terrorism Campaign against Boko Haram through well-articulated Strategic Crisis Communication plans during the tenure of Dasuki under former President Goodluck Jonathan.
“The quality of work in Africa is improving year on year,” said Paul Holmes, who served as chair of the judges. “We are seeing exceptional campaigns from across the entire region, with increasingly sophisticated use of digital channels and a more integrated approach.”
The book also dispeled falsehoods and corrected erroneous impressions on the operations of security agencies in Nigeria by providing factual and accurate narratives of events and datelines.
Published by Image Merchants Promotion Limited, the publishers of PRNigeria, the book also listed some of the accomplishments of the previous administration on security issues, especially the procurements of arms and ammunition and recovery of dozens of towns from Boko Haram.
The annual SABRE Awards Africa competition stands for Superior Achievement in Branding Reputation and Engagement.
Other 27 winners of this year’s awards, from various countries in the continent, will receive their trophies during the annual Conference of African Public Relations Association in Gaborone, Botswana on May 10, 2018.