The call for radical action in the fight against racism comes from former England and Aston Villa striker John Fashanu.
Fash, 55, has been appalled by the spate of incidents in Italy lately – and their FA’s failure to take any action against the culprits.
Cagliari received just a warning last week over their fans’ disgraceful racially motivated abuse of Juventus teenager Moise Kean back in April.
Now Fashanu, who rose to fame during the 1980s with Wimbledon, believes it is time for the game’s big names to make a powerful stand.
Forget walking off the pitch or leaving it to the authorities to deal with the issue.
Fash – who holds dual Nigerian and UK nationality – wants players to reject moves to Serie A.
The former Crazy Gang star said: “Our Italian brothers are letting everyone down with what is happening over there right now.
“How on earth can the Italian FA basically sweep the matter under the carpet?
“Their failure to punish Cagliari is totally unacceptable. Disgusting, in fact.
“My view is if the authorities aren’t going to do anything about racism, the players need to take matters into their own hands.
“How about Aaron Ramsey telling Juventus he is not going to join them after all because of the ugly racism in Serie A? That would be some statement!
“He should steer well clear of the league.
“Yes, it may only be a minority in the stands but of all the big leagues in Europe, Serie A is by far the worst when it comes to racist abuse.”
Just three weeks after the Kean flashpoint, AC Milan’s on-loan Chelsea ace Tiemoue Babayoko was subjected to monkey chants from Lazio fans and had bananas thrown at him.
Fashanu has first-hand experience of Italian racist hate-mobs and said: “My first Uefa Cup game with Villa was against Inter Milan in 1994. I couldn’t believe the vile abuse that I faced at the San Siro stadium.
“It was as if the fans wanted to make black players feel ashamed over the colour of their skin. It was horrible.
“But that was 25 years ago. For this problem to be coming back calls for serious action.
“My message is: ‘Don’t play there until it stops.’”