Some online shoppers in Lagos are agog for the massive sales discounts promised by online retailers in celebration of the annual Black Friday on November 27.
Online shopping is a form of electronic commerce, which allows consumers to directly buy goods or services from a seller over the Internet.
The News Agency of Nigeria reports that Black Friday is a trend in the US, which has been replicated in Nigeria.
It is the biggest shopping day of the year that retailers offer drastic discount on products to kick-start the Christmas shopping season.
The trend has since caught on in Nigeria, especially in Lagos where many residents are poised to seize the opportunity to shop and save ahead of Christmas celebration.
Several online retailers are leveraging on the day to boost sales through the provision of massive discounts on products offered to clients.
Some online stores like Jumia, Konga, Kaymu and Dealdey are offering discounts as much as 90 per cent on products bought on their site on Black Friday.
Some of the potential shoppers, who spoke in separate interviews with NAN, said paucity of funds had necessitated the need for many shoppers to shop smartly.
Abisola Smith said: “A lot of people know that Black Friday is a day that one can purchase items and get significant value for the money spent.
“I am definitely going to exploit the opportunity to shop for my family.”
Jadesola Olaniyi said: “Black Friday sales in Nigeria offers not only affordable products but also convenience.
“It saves one the stress of going to shops and dragging the products from each other.
“You even have the opportunity of having it delivered to any part of the country.
“I have been saving towards this year’s sale since the beginning of the year because I got some great bargains from some sites last year.”
Bisoye Brown said Black Friday sales activity would impact positively on the nation’s economy as the customers and retailers benefit from the euphoria of the sales.
It would be recalled that in 2014, former Minister of Communication and Technology, Dr. Omobola Johnson, said Nigeria’s e-commerce market had a potential worth of $10 billion.
Johnson said that the platform had about 300,000 online orders daily that had created over 12,000 jobs since 2012, plus expanded infrastructure, warehousing, advertising and logistics services industry.