The National Universities Commission on Monday advised “lesser known” private and public universities to intensify branding of their programmes in order to attract more students.
Prof. Chiedu Mafiana, the Director of Quality Assurance of the commission, stated this in a telephone interview with the News Agency of Nigeria in Lagos.
Mafiana spoke against the backdrop of worries by some private universities over under subscription (that is, inability of the institutions to get enough students).
According to him, many private universities across the country are faced with such situation because they are relatively new and also charge high fees.
He advised that those universities should increase their subscription level by doing more of branding and veering into something new in terms of programmes they offer.
He said: “This challenge usually depends on the age of the universities.
“So right from the beginning, they are already disadvantaged, coupled with the fact that they charge high fees.
“You know there is this apathy to spend on education in this country, but unfortunately no quality education comes cheap.
“The government universities today do not really have such issues because many of them have come of age and have carved a niche for themselves.
“So I think part of what they need to do is to go on aggressive awareness campaign of who they are, what they do and what they have to offer.”
According to Mafiana, the NUC on its part encourages such institutions by advising them to offer new and professional programmes that could attract potential students.
“They should look at ways of getting involved in programmes that will appeal to the people,” Mafiana said.