Dutch-Nigerian renowned environmental rights activist, Chief Sunny Ofehe, has been appointed as a Global Brand Ambassador to Nigeria by Dutch truck giant, Kleyn Group.
The sign up agreement was signed at the headquarters of Kleyn Group on Thursday in The Netherlands as part of strategic move to bolster its presence in Nigeria and enhance its foreign direct business trade.
As a respected voice in Nigeria’s environmental and human rights advocacy, Ofehe’s influence is expected to enhance Kleyn Group’s reputation and facilitate business partnerships in Nigeria.
Ofehe, who was recently appointed as Global Ambassador for the Super Eagles Supporters Club of Nigeria, has been committed to promoting Nigeria’s economic growth and foreign investment.
Kleyn Group Chief Executive Officer and Managing Director, Dave Nijssen, said that they decided to collaborate with Ofehe because they believe he can use his vast established connections with key stakeholders in Nigeria’s government, private sector, and civil society to drive Kleyn Group’s key business objectives.
“Ofehe’s integrity and credibility will enhance Kleyn Group’s reputation in Nigeria and globally,” Nijssen said.
In his remark, the company’s Operations Manager, Ronald Happel, said by the contractual agreement, Ofehe is expected to represent Kleyn Group in Nigeria, promoting its brand, products, and services.
“He will identify and facilitate business opportunities, partnerships, and investments in Nigeria,” Happel said.
According to him, Ofehe will engage with government officials, private sector leaders, and civil society organizations to promote Kleyn Group’s interests.
“He will provide insights on Nigeria’s market trends, regulatory environment, and business opportunities,” he added.
Timo De Ruijter, the company’s Compliance Manager, said: “We are delighted to welcome Sunny Ofehe as our Global Brand Ambassador in Nigeria.
“His exceptional reputation and network will enhance our presence in Nigeria.
“As Compliance Manager, I ensure that our partnership aligns with our values and regulatory standards.”
Happek said that the appointment of Ofehe, a Dutch-Nigerian, showed their commitment to responsible business practice and community engagement.
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Through this strategic partnership, the renowned 100-year-old company, boasting an impressive fleet of 500,000 vehicles and serving over 200,000 customers worldwide, would be re-stamping its footprint in the Nigerian market.
The collaboration may also pave the way for the establishment of a local maintenance, repair, and manufacturing facility, leveraging the company’s expertise in producing innovative trucks, vans, trailers, and parts.
“This partnership will enable the legendary company to tap into Nigeria’s market, offering its specialised trucks, vans, and trailers, with plans for a local maintenance and manufacturing hub,” Ofehe said.
Recall that in October 2023, Ofehe, a former governorship candidate of Young Progressive Party, was appointed as Executive Assistant on External Relations and Diaspora Affairs by Governor Sheriff Oborevwori of Delta State with intent to help the state shore up its foreign direct investment profile.
In February 2024, Dr. Ofehe in one of his television interviews said that he had submitted an FDI portfolio of about $1 billion to the governor to celebrate his first one year in office but the state government was unable to harness the opportunity.
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