The International Olympic Committee has awarded the broadcast rights in Sub-Saharan Africa to Infront Sports and Media AG for the Sochi 2014 Winter Olympics and Rio De Janeiro 2016 Olympic Games.
A statement by the IOC on Wednesday said Infront had acquired exclusive broadcast rights on free to air television and non-exclusive internet and mobile broadcast rights.
It added that Infront would also have the rights to broadcast the second Summer Youth Olympic Games in 2014 in Nanjing, China.
“This agreement reflects the global appeal of the Olympic Games. And our aim is to reach audiences in all regions across the globe with the best broadcast offering,” the statement quoted IOC President, Thomas Bach, as saying.
“We want to not only generate viewership for sports where African athletes already perform successfully, but also boost appeal for Olympic sports gaining popularity on the continent.”
It noted that an IOC member, Richard Carrión, who led the negotiations, said Infront would have the autonomy to sublicense the rights to other broadcasters in the region.
The statement added: “Infront has acquired the rights and will now work to sublicense those rights to broadcasters in the region to ensure excellent coverage of the Olympic Games for sports fans.
“The partnership with Infront allows us to take advantage of its network across the continent, supported further by a tailor-made editorial plan for African broadcasters and their viewers.”
The Sochi 2014 Winter Games is scheduled to hold from February to 23 in Russia.
The Rio De Janeiro Olympic Games in Brazil is slated to hold from August 5 to 21, 2016.
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