Heritage Bank Plc, one of the proud sponsors of Big Brother Naija Season-2 reality TV show, and MultiChoice Nigeria, owners of DStv, on Tuesday presented the 2017 winner, Efe Ejeba, the grand prize of a brand new Sorento SUV and N25 million cash prize in Lagos.
Speaking at the grand prize presentation to the BB Naija Season-2 winner on Tuesday, Fela Ibidapo, the Group Head, Corporate Communications of the bank, noted that beyond providing financial assistance to BB Naija contenders, Heritage Bank would between six months and nine months help define the platform created for them through business and advisory support services.
According to Ibidapo, this support will help chart a veritable course and equip the housemates with the necessary tools to make informed business choices during individuals’ careers.
He affirmed that in a bid to bring additional value to the culture of Nigeria, Heritage Bank would ensure that in partnering with the house mates, they take positive steps towards creating, preserving and transferring wealth to Nigerians.
“We are proud to be part of the reality show because our involvement has re-emphasize the wealth enshrined in our cultural heritage,” Ibidapo said.
He said BB Naija reality TV has projected the some of the positive aspects of the Nigerian culture of projecting kings and queens in every citizen.
He said: “When we started this journey some weeks ago, people were asking us, how will you do it as a bank.”
Ibidapo said with the help of DSTV and the housemates among others, the bank was able to create the needed experience among the Nigerian people.
Efe commended Heritage Bank for promoting Nigeria’s culture to the world.
Efe beat 11 other housemates to cart away the coveted prize, having surmounted all the hurdles and polled a whopping 57.61 per cent of the overall votes.
Meanwhile, Bisola, who emerged the first runner up, polled 18.54 per cent of the vote, thanked all the sponsors, while noting that she is positioned and empowered to harness her talents via the BB Naija platform.
Also, speaking, the Managing Director, MultiChoice Nigeria, John Ugbe, who thanked Heritage Bank and others for their support, noted that the pooled efforts exposed Nigerian culture to the rest of the world.
Ugbe stressed that the programme and entertainment industry in general would add value to the nation’s Gross Domestic Product, while it would also help identify, nurture and promote young talent to a wide range of viewers across African continent.
The Regional Director, M-Net West Africa, Wangi Mba-Uzoukwu, disclosed that over 26 million votes were recorded, which stood out as one of the highest in Africa reality TV shows.
The Big Brother Nigeria 2017 began in January.
It had seen the eviction of nine housemates, Bally, Bassey, CocoIce, Gifty, Kemen, Miyonse, Soma, ThinTallTony and Uriel, before the top five who graced the finale: Mavis, Debbie Rise, TBoss, Bisola and Efe.
Heritage Bank had also organised an SME enhancement capacity programme for the ex-housemates of the BB Naija and other emerging 21st century entrepreneurs at an SME enhancement capacity training programme.