Film industry contributes 2.3% to Nigeria’s GDP — Gbajabiamila

Femi Gbajabiamila, Speaker of the House of Representatives, says the film industry contributes 2.3 per cent to the nation’s Gross Domestic Product with over 2,500 movies produced annually.

Gbajabiamila said this at a Two-Day Leadership Master Class Training for Nollywood Actors organised by House Minority Leader, Ndudi Elumelu, on Friday in Abuja.

He said it was expedient to acknowledge and celebrate Nollywood Actors and Actresses as well as others who made up the Nollywood entertainment industry.

He added that with talent, fortitude and extraordinary resilience, they had built a globally competitive entertainment industry in spite of the challenges and constraints in the nation’s environment.

He said: “With adequate investment, a supportive regulatory environment, better training and capacity development, Nollywood will grow beyond our present dream and surpass our highest ambitions.

“It falls on all of us in government, the private sector and across the society to identify ways we can help the industry reach the heights and we all know is possible.”

Gbajabiamila said beyond the questions of economics and profit, there was the issue of the critical role of Nollywood in influencing culture, defining national character, and promoting national identity.

“As actors and entertainers, you directly exert tremendous influence on the lives of hundreds of millions of Nigerians, they are impacted by the roles you play, the stories you tell and the realities you explore in your movies,” he said.

Gbajabiamila said this comes with a responsibility to tell stories that inspire goodness, motivate thoughtful acts, encourage fraternity, and uplift the human condition.

He added: “You also have a responsibility to tell the best stories of our beloved country.

“I do not propose to turn you into cheerleaders for a Nigeria that does not exist.

“But the stories of men and women thriving through adversity and innovating for prosperity needs to be told, and it falls to you to tell those stories.”

Elumelu, in his remark, said the training was a much needed strategic multisectoral effort to guarantee the desired rebound and repositioning of the movie industry in Nigeria.

He said the training would retool the drivers of movie industry in the country to efficiently play their roles of effectual propagation and promotion of our rich national heritage, ideologies and values.

He added that this would help to revamp the sector as an economic hub in our nation and the West African Sub region.

“Nigerians are passionate about the movies you produce as it sees their personal and shared challenges, struggles, anxieties, aspirations and achievements in the lives of the characters you aptly portray,” he said.

Emeka Rollas, National President, Actors Guild of Nigeria, said that knowledge was essential to leadership development and sustainable society.

Rollas said Actors must work together to pursue a sustainable society and sustainable path to economic growth and better the industry through qualitative leadership.

He said: “We need leadership sustainability in the industry through training and retraining to enable us grows the business to keep meeting global demand.

“The training will enhance our management skill, strategic plan, thought process, new adaptations, risk management among others.”