Tennis legend Roger Federer has severed ties with Nike for a Japanese sports brand in a 10-year deal thought to be worth $300 million (£227 million).
As the 36-year-old made his 20th straight Wimbledon appearance, he wore the Uniqlo brand, ending his 20-year association with Nike.
Despite the move, the eight-time Wimbledon champion kept his Nike trainers on for his win over Serbia’s Dusan Lajovic on Monday.
The estimated worth of the Uniqlo deal trumps the $10 million (£7.6 million) he was reportedly making each year with Nike, which still retains rights to the Swiss star’s iconic “RF” logo.
The reported boost to Federer’s bank account comes after Forbes ranked him as one of the world’s wealthiest sports stars, earning an estimated $77 million (£58.4 million) last year in endorsements and prize money.
According to the magazine, Real Madrid footballer Cristiano Ronaldo and basketball player LeBron James are the only other athletes in his wage bracket.