OMAC is partnering with Strategy Institute to host the Digital Brand Activation Summit, a Place Based Strategy, taking place on April 25 and 26, 2012 at the Metropolitan Hotel in Toronto, Canada.
With the convergence of digital media platforms, advertisers and brands are delivering big ideas to consumers through the seamless integration of available channels to leverage the growing compatibility of mobile devices with out-of-home screens and digital billboards to bring mass messages directly to consumers.
Cathy Fernandes, President and Chief Operating Officer of Zoom Media, will be presenting a case study that highlights best practices for integrating digital media into a traditional brand campaign in order to maximise ROI, efficiency of digital formats and reach of an affluent target.
OMAC has secured a 15 per cent discount off of the regular investment rate for all of its members, clients and partners.