Clear Channel has been officially named a Business Superbrand in the influential annual initiative to identify the UK’s strongest business-business brands.
For over a decade Superbrands has brought together a panel of industry experts and over 1,600 business professionals to choose the UK’s strongest B2B brands, based on three key factors: quality, reliability and distinction.
Co-ordinated by The Centre for Brand Analysis, the prestigious Business Superbrands list is drawn from over 10,000 independently identified brands, before being whittled down to a shortlist of just under 1,500, that are then judged by the expert panel and UK business professionals.
Clear Channel beat tough competition to take its place in the prestigious list.
Matthew Dearden, CEO, Clear Channel, said: “Superbrands has been the benchmark annual brand barometer since 1995.
“So we’re delighted to be recognised by this highly respected listing.
“Superbrand status reflects our continued commitment to work alongside our clients with a distinctive proposition that builds their business.”
Stephen Cheliotis, Chairman of the Superbrands Expert Council, said: “A truly super business brand exudes success, quality and innovation.
“It is a huge achievement that Clear Channel has made the official top 500 list for 2012, as the Business Superbrands poll is the definitive list of the strongest business brands today.”
Engineering giant, Rolls-Royce Group, was the number one brand, for the second consecutive year, with Google swiftly following in second place.
Completing the top three is Glaxosmithkline.
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