The Brand Journalists Association of Nigeria, an umbrella body of journalists covering brands and integrated marketing communications in Nigeria, has expressed concerns over the recent development in the National Institute of Marketing of Nigeria where about its 32 workforce had allegedly been disengaged by the Board of the institute shortly before the yuletide.
On December 23, 2016, the Institute had in a memo announced the disengagement of all the employees of the institute, giving till January 6, 2017 for those still interested in their offices to re-apply.
The announcement, said to have affected about 32 staff of the institute, except the institute’s Registrar, was said to have caught many of the institute’s staff, who were actually looking forward to some good tidings from the institute’s Board, concerning the backlog of their unpaid salaries, unawares.
In a statement signed by the President of BJAN, Goddie Ofose, the association said while it warmly congratulated the newly elected President of the institute, Tony Agenmonmen, and wishing him well in his new assignment, being the watchdog of the industry, the association found it worrisome that less than months that the new president was elected, the entire workforce had been allegedly sacked.
While BJAN said it is not comfortable with the position, the association is urging the stakeholders to maintain status quo by calling everybody back, review the NIMN position in order to avoid the incident that happened in 2003 when the institute was divided into two.
The statement said: “The association wishes to remind the president about the past struggle of the institute when the federal government had to step in to reconcile the two warring factions by setting up a law that act 25 of NIMN of 2003.”
Ofose said the Nigerian brand journalists are not only members but very functional members of the institute, adding: “BJAN is concerned about the balkanization of the marketing institute once again. If the current leadership of the NIMN goes on with its planned retrenchment, BJAN fears that NIMN might divide into two again, a development the association would not want to witness again.”
The association recalls that while the institute was originally granted power through Act No. 25 of 2003, which was promulgated into law on 25 July 2003 by former President, Chief Olusegun Obasanjo, accordingly, two professional bodies, the Nigerian Marketing Association and the Chartered Institute of Marketing of Nigeria had existed as separate professional bodies competing for membership and authority to regulate the practice of marketing profession in Nigeria.
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