The dream of the Local Organizing Committee of the Asaba 2018 CAA African Senior Athletics Championships to organize a championship where the host city, Asaba, and Delta State Government will not have to bear 100 per cent of the costs has started yielding fruits.
GAC Motors, one of China’s largest automakers, has backed the championships with a sponsorship deal worth N800 million.
In a statement signed by Olukayode Thomas, the Head Media and Publicity of the LOC Asaba 2018 CAA African Senior Athletics Championships, the deal was brokered by Hon. Bukola Olopade, the Chief Executive Officer of Nilayo Sports Management Limited.
The company is the championships’ Official Consultant and Marketer.
Olopade, who is also a member of the LOC, revealed that GAC Motors is the first sponsor to back the Asaba CAA African Senior Championships slated for next summer.
Said Olopade: “Once the management of GAC Motors realized that the main beneficiary of the championships will be youths from Nigeria and other parts of Africa, they quickly keyed into it and they are giving support worth N800m. This is massive. They are the first organization to back the project. This is sign that we will be able to fulfill our promise that we will have championships whose cost will not be borne by the host city and Delta State Government alone but also by Corporate Nigeria.”
Olopade urged other members of Corporate Nigeria to emulate GAC Motors and back the Asaba 2018 Championships.
Olopade said there are opportunities for other brands who intend to be part of the championships.