The Africa International Film Festival 2024 delivered a powerful showcase of African cinema, blending thought-provoking film screenings, industry panels, and star-studded appearances. Held at the Landmark Centre in Lagos from November 3 to 9, this year’s festival, themed: “Indigenous to Global: Cultural Wealth to Global Prosperity,: brought together filmmakers, actors, and industry stakeholders to spotlight the evolution of African narratives on the world stage.
The Africa International Film Festival opened with a bold start, featuring the premiere of Brukaci, directed by Jide Blaze Oyegbile.
The film set a compelling tone, introducing audiences to a fictional world that captured the complexities of African society. Another highlight was The Other Side of the Bridge, a gripping drama about a former teenage boxing champion. The film resonated with the audience, sparking discussions about the nuanced storytelling emerging from African creators.
In a notable session, discussions focused on the intersection of film, finance, and technology, showcasing how the creative industry can drive economic development. Prominent speakers included Baba Agba, Mr. Macaroni, and Hamisha Daryani, who shared their insights on leveraging storytelling for social impact. John Boyega, in a candid fireside chat moderated by Fela Oke, spoke passionately about the importance of authentic representation in African cinema. His words left the audience inspired, as he emphasised the power of African stories in challenging stereotypes and reshaping global perceptions.
The festival placed a significant emphasis on collaboration, underscoring the potential of co-productions to enhance the reach of African films. Stephanie Linus, Lene Bulgrum, and Dennis Ruh were among the key figures who spoke about the future of partnerships in the industry. Their discussions explored the growing trend of cross-border projects that connect African filmmakers with global markets, aiming to elevate African cinema to new heights.
Animation and technology also took centre stage, with sessions highlighting the innovative ways African folklore is being preserved and adapted through animated projects like Iwaju. The panels brought together experts like Hugo Obi of Maliyo Games and Jide Martin of Comic Republic, who shared their experiences in creating content that resonates with both local and international audiences. The discussions extended to the future of African gaming, exploring strategies for achieving global success, as shared by Toluwalakin Olowofoyeku and Michael Oscar Esio.
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AFRIFF 2024 was also a platform for television, with special previews of upcoming series such as Princess on a Hill, a Showmax original that promises to captivate viewers with its gripping storyline and stellar cast. The focus on television underscored the festival’s recognition of the medium’s growing influence in shaping cultural narratives and engaging audiences across the continent.
Throughout the week, the festival buzzed with energy as attendees mingled at networking events, participated in workshops, and engaged with virtual reality (VR) experiences that offered new perspectives on African storytelling. The atmosphere was electric, with guests like Vivica A. Fox and Skepta expressing their admiration for the festival’s lineup and the quality of films presented. Fox noted, “The films here are unapologetically African, and that’s what makes them so special. They tell our stories in a way that’s raw and real.”
The awards ceremony on the closing night was a fitting end to the week, celebrating the festival’s standout films and talent. Echoes of Kigali, a poignant drama about healing after trauma, received the Best Feature Film award, while Brukaci and The Other Side of the Bridge were also recognised for their exceptional storytelling and production quality. The atmosphere was one of joy and triumph, as filmmakers, actors, and industry professionals reflected on a week that showcased the best of African cinema.
AFRIFF 2024 was not just an event; it was a movement, a celebration of the continent’s rich storytelling tradition and its bright future. As the curtain fell, it left a lasting impact, with attendees looking forward to what the next edition will bring and filmmakers eager to continue pushing the boundaries of African cinema.