The official website of world soccer’s governing body, FIFA, has become a huge success with football fans around the world, with 30 million viewers visiting the site in 30 days.
The days coincided with the 2013 FIFA Confederations Cup, held from June 15 to June 30 in Brazil.
According to FIFA, the 2013 edition of the competition saw a 66 per cent growth compared to the 2009 edition in South Africa, with 433 million page views on fifa.com, partly due to the increasing mobile audience.
FIFA said 11 million of the audience consumed tournament related content, including during the World Cup qualifiers, which saw three teams from Asia qualify for the 2014 FIFA World Cup in Brazil.
The global football body also said its new daily Live Blog, available in six languages – Arabic, English, French, German, Portuguese and Spanish – proved a particular hit, with users on average following this for 14 minutes on June 30, the day of the final.
The tournament also saw the launch of Facebook pages for the Official Mascot of the 2014 FIFA World Cup and an official tournament page too, further enabling fans to interact with each other around the world.
FIFA said an official Facebook page for the 2014 FIFA World Cup Brazil would be launched soon.