DJ Cuppy, the celebrity daughter of Nigerian billionaire, Femi Otedola, has landed first-of-its-kind deal with Apple Music in a move that entertainment industry watchers have labelled “watershed”.
Apple Music is launching its first radio show in Africa.
The streaming platform announced on Thursday that “Africa Now Radio with Cuppy” will debut Sunday and feature a mix of contemporary and traditional popular African sounds, including genres like Afrobeat, rap, house, kuduro and more.
The weekly one-hour show will be hosted at 3pm Nigerian time on Sundays.
As face and voice behind Apple Music in Africa, Cuppy will be bringing the world to Africa.
Besides DJing all genres of African music, the show will see Cuppy entertaining the listeners with interviews from artists across the continent and even beyond.
“The show represents a journey from West to East and North to South, but importantly a narrative of Africa then to Africa now,” Cuppy said.
African music and artists have found success outside of the continent and onto the pop charts in both the US and UK in recent years.