Mercedes-Benz put on yet another spectacular display at the famous International Motor show, popularly known as the IAA (International Automobile Ausstellung).
The show, which usually holds in Frankfurt, Germany for passenger cars, held between September 15 and 17, was once again a tremendous success.
Whilst brands from all over the world were adequately represented, showcasing new and improved models, Mercedes-Benz took no prisoners in its impressive and innovative display of its “Dream Cars Collection”, which were featured in no less than three world premiers, along with a number of motor show premiers.
The Mercedes-Benz’ theme was: “Digitalization.”
It focused in particular on “Speed”.
This is evident in the Mercedes-Benz show car “Concept IAA – Intelligent Aerodynamic Automobile.”
According to Dr. Dieter Zetsche, the Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz cars, at the Mercedes-Benz and Smart Press conference, the show car is the first transformer from Mercedes-Benz away from the movie screen.
The Concept IAA is a four-door coupe which, not only embodies two cars in one, but also irresistible design elements which switches automatically to aerodynamic mode when the vehicle reaches a speed of 80km/h whilst numerous aerodynamic measures alter the shape of the vehicle.
It offers new touch-based functions, the design of the S-Class and S-Class Coupe is maintained, and definitely predicts what the interior of the business saloon might look like in the not so far future.
There was also a double feature from Mercedes-Benz and AMG.
After, Ola Kallenius, Member of the Board of Management of Daimler, Mercedes-Benz Sales described them as “a representation of pure lust for life”.
Kallenius further explained that evident in the two SUV coupes- the GLE Coupe and the forthcoming GLC coupe, Mercedes-Benz is delivering the perfect mix of power and elegance.
With the C-Class Coupe, the fascination begins with its revolutionary design.
The C-Class Coupe boasts lightweight construction, excellent aerodynamics, and efficient engines thereby producing high performance.