Amstel Malta, a major non alcoholic malt drink from the stable of the Nigerian Breweries Plc, on Mondaystarted a campaign tagged: “Why add more?”
The Brand Manager of Amstel Malta, Chidike Onuoha, who unveiled the campaign, said it is to educate the public about the low level of sugar in Amstel Malta.
Onuoha told the audience that this also should be placed alongside the fact that Amstel Malta has not lost any of its natural ingredients, which he said is a big plus for the brand.
The campaign was linked to the daily living of the consumers as it relates to eating, fashion and healthy living habits.
Princewill Utchay, the CEO of Atiya Lifestyle, explained that the body itself knows when it has had enough and as such should not be fed any more when it has sent the message of “ENOUGH”, adding that this is exactly what NB Plc understood and has done with Amstel Malta.
Speaking of sugar and its effect, she certified NB Plc as an OK brand because it had the consumers’ health in mind as it has just enough sugar without loosing its true or natural ingredient, giving examples of other carbonated drinks.
Olayinka Bakare of Nigeria Breweries Plc made it clear that the Amstel Malta brand has over the time been accepted generally by all and that the campaign is to educate the public about the health plus in Amstel and never because the brand might have been under any attack.
Bakare said: “‘WHY ADD MORE’ when all a malt drink needs is in it?
“Amstel Malta is a very low sugar malt drink and the best of all malt drinks.”